Nopikex. How they see us
Brand activation for Nopikex repellent in the areas most affected by the mosquito that transmits hemorrhagic dengue in Colombia.
Calendar Nopikex
One of the most vulnerable populations to the mosquito that transmits dengue are low-income communities. For this reason, we used their creative resource: the language and style they use (naked women) to decorate their workplaces, enabling us to connect with them directly and effectively.
Narco Telethon
Using the Power of Telethons - Raising Awareness About Drug Consumption
We leveraged the audiovisual format of telethons to evoke empathy in viewers, encouraging them to reflect on the broader consequences of drug consumption. The commercial highlighted how drug use indirectly fuels the harmful impacts of drug trafficking. This campaign was part of efforts to address the drug conflict in Colombia. With my creative partner at the time, Santiago Rivillas, we became the only winners of the Young Lions Colombia competition. This achievement allowed us to represent our country at the Cannes Lions Festival in France, competing in the Television category as young creatives.
V.O.D. (Video On Demand) Free Familiaplay
We transformed Familia's digital presence into more than just a connection channel with its audience it became a platform for adding value. By launching the first free V.O.D. service, the brand showcased its products and entertained its audience, creating a unique and engaging experience.
Bicentennial Celebration. Special Exhibition at the National Museum of Colombia
As part of the bicentennial, the National Museum of Colombia hosted a special exhibition featuring an Argentine creative as a central character. This approach engaged the character and the audience in an interactive and entertaining learning experience about Colombia's history, fostering a dynamic knowledge exchange.